These days, we are inundated with an insane amount of content coming from all over the web – videos, memes, photos, articles, etc. It can be hard to not only find something that is worth reading, but something with substance and value. So while companies are hopping on the ‘click-bait’ and ‘listicle’ article styles (“The 5 Secrets Every Woman Should Keep”, etc.) to draw in clicks and views, its not always the best for long term engagement and brand reputation. Jorli Pena explains why in her guest article for EMM Group.
Read article here.