The Book

Social eCommerce

Social Ecommerce is now available!

Social eCommerce is the definitive guide to increasing sales, extending brand reach, and forming key business relationships through social media. Co-author Stephan Spencer, a highly respected expert in SEO, e-commerce, online marketing, and social media, offers a detailed narrative and case studies on successfully using social media to increase online sales. Most books only cover the basics, such as establishing an advertising account and integrating social media “share this” button bars on product pages. By contrast, Social eCommerce explains:

• the theory behind social media marketing and campaign targeting
• the practice of designing ads, company pages, landing pages, and more to achieve better results

This book delivers superior strategies for increasing e-commerce sales by using the authors’ extensive knowledge of real-world client challenges in social media, search engine optimization, and online commerce.