Hi Taki Moore here, I want to tell you a little bit about Social eCommerce by Stephan Spencer. This book’s great for three reasons. Number one, its not theory its case study based, which means the book is just chock full of here’s what a real business, did right now, to grow their business with social, and so its case study based, you learn what they did, and apply that to your business. Number two, the reason that I love this is cause its organized by industry sector in other words you don’t have to read the whole book, you just go hey if I got to fill an event, you just go to the even marketing bit and you read that bit and you learn what to do. Secondly, if you have a physical product business it will show you what to do there, if you have a digital product business it will show you what to do there, so you just jump straight to the bit that you need, you don’t have to read through the whole thing you just jump to exactly what you need and its got a prescription right here. The reason I think its really solid is because its written by Stephan, Stephan Spencer is an absolute legend, you might have seen his SEO book, this book here though, is incredibly thorough, its really detailed, its really precise so if you don’t want the theory or the fluff, you just want the what to do, why it matters and the strategy behind it, I think this is a book that will serve you really well. I hope you grab it, read it, and more importantly apply it and get some results too.

Taki Moore
Coach Marketing Expert

A phenomenal book that makes you want to jump and start a whole new way of marketing your business. Connecting your business and/or your passion with social media is a given, but not many people, even people in the social media world, know how to do it right. Stephan Spencer is a genius! He has the uncanny ability to see opportunities that are hidden, create a brilliant plan, and execute it on the highest level. This book a must read for anyone who is in the for-profit or not-for-profit space, a begginer or a long timer. Finally the answers and the proper guidance are here.

Tamar Geller
Dog expert for the stars; NYT bestseller author of “The Loved Dog” and “30 Days to a Well-Mannered Dog”; CEO of The Loved Dog; A public speaker (Relationship Unleashing doggy style); TV personality

I have worked with Stephan for many years and can wholeheartedly recommend him to be your guide as you navigate the quickly changing currents of social ecommerce. He understands how strategic vision is nothing without tactical execution and vice versa. This book gives you both viewpoints – equipping you with both the tools and the overall plan you need to succeed. Let me conclude my recommendation by repeating an inscription Jeremy Schoemaker once wrote to me in his book: “Just F*cking Read It!” Note: Jeremy did not use the *

Allan Dick
former CMO; President, Ecommerce Salons and moderator of seemingly countless ecommerce conference sessions featuring Stephan Spencer

The change in the retail environment is palpable. It’s at a tipping point. More and more consumers are buying anything and everything online. If they are going to retail, there is an expectation that the experience will be digitally-enabled as well. The true omni-channel is upon us. What this really means is that we need books like Social eCommerce and the work of Stephan Spencer. The intersection of eCommerce and social media is real. The time for brands to get onboard was yesterday. Here’s your guide. Get at it.

Mitch Joel
President, Twist Image and author of Six Pixels of Separation and CTRL ALT Delete

How does Stephan Spencer have the ability to predict the future? Here’s a person who knows what’s hot even before it’s lukewarm. Over the past twelve years, our executive team has followed his advice, learned from his counterintuitive insights and reaped the benefits of creating a brand that now has authority, influence and exactly the positioning we want in our market space. The lesson is to listen, gain understanding and act upon his incredible insights.

Steve Spangler
Speaker Hall of Fame inductee, Emmy award–winning television personality, Guinness World Record holder, bestselling author, founder of

Stephan Spencer’s new book is a must-read for anyone interested in doing business on the Web.

John Chow
Super Affiliate, author of Make Money Online: Roadmap of a Dot Com Mogul

Social eCommerce is a must-have if you want to increase your online sales through social media. The authors have used their extensive knowledge of real-world client challenges, search engine optimization, and online commerce as it pertains to social media, to put together the best guide to compete in today’s online marketplace.

Lewis Howes
Two sport all-American, Olympic hopeful, lifestyle entrepreneur

From the basics of social, to how to deliver a social media strategy that will pay dividends for your organization, Social eCommerce has it all. Get this book and spend some serious time with it.

Joe Pulizzi
Founder of Content Marketing Institute, author of Epic Content Marketing

Social eCommerce is the definitive guide to growing your brand and your sales through social media. It’s so much more just posting some dull status updates. The authors provide both the theory behind social media marketing, and the practice of delivering superior content and engaging with customers. A must-read if you are growing your business in the social media age.

Neil Patel
Co-founder of Crazy Egg

Social media dominates the Internet now. If you want to sell things online, you have to integrate into that social sphere. This is the book that shows you how.

Ramez Naam
Author of The Infinite Resource: The Power of Ideas on a Finite Planet, former Director of Program Management at Bing

With Social eCommerce, Spencer, Harding, and Sheahan have delivered a well-researched and insightful exploration of today’s social media, marketing, and ecommerce landscape, including both basic and advanced techniques in a practical and enjoyable book. A definite must-read for anyone serious about ecommerce in our social media age.

Brett Tabke
Founder and CEO of Pubcon, premier conferences for optimization and new media

Social eCommerce represents an easy-to-read, yet highly actionable guide to generating ecommerce transactions by building relationships with people through social media. This book effectively dispels gimmicks, while providing a treasure trove of insider tips and strategies to help you turn social engagements into leads, transactions, and profits. Buy a copy for yourself and your staff, as this book will deliver 1,000x return on investment.

Kristopher B. Jones
Best-selling author of Search Engine Optimization: Your Visual Blueprint to Effective Internet Marketing, Chairman of Internet Marketing Ninjas

Social media is rapidly changing the way brands monetize and engage with their audience online. Spencer not only examines every facet of social media, but he also delivers quality case studies and guidance in each new chapter for you to implement into your business or brand!

Zac Johnson
Super affiliate, blogger at

Here’s my guidance for the world’s greatest social media strategy: Inform, entertain, provide utility. Simple, right? It is, but it takes a clear strategy, a structured process, and the right people. Stephan, Jimmy, and Jennifer show you how in this book.

Avinash Kaushik
Author of Web Analytics 2.0 and Web Analytics: An Hour A Day (Sybex)

It’s finally here — the definitive guide that every online entrepreneur should read if they want to be successful in the age of social media. Simply brilliant.

Jeni Larson Hott
Seven-figure blogger

Authors Stephan Spencer and Jimmy Harding set the record straight — and give you a solid network for representing yourself properly and authentically in the world of SEO and social media. Get past mindless self-promotion and focus on the channels that matter to your company and to your customers.

Kelly Goto
Founder of gotomedia, Co-Author of Web ReDesign 2.0: Workflow that Works

This book is a must-read for both handling day-to-day social media and online marketing activities for an ecommerce website as well as directors of online marketing. It provides a great wealth of information in both strategy and tactics for anyone dealing with social ecommerce. I will be adding this book to our must-read books for all of our team.

Khalid Saleh
Author of Conversion Optimization: The Art and Science of Converting Prospects to Customers, Founder & CEO of Invesp

Stephan Spencer has applied his years of experience and thought leadership in online marketing to the social media world. This book is filled with clear fundamentals that anyone can take and use, whether it be the founder of a start-up firm or the CMO of a large enterprise. Social media is here to stay as a critical component of any company’s marketing plans, and Stephan helps us understand how to use it to our advantage, while having fun every step of the way!

Toni Sikes
Founder and CEO, CODAworx

Most books on marketing suffer from one or two problems. Either they’re laundry lists of piecemeal tactics, or they present one solution for every situation. What’s so refreshing and valuable about Social eCommerce is the combination of a single overarching social strategy and a tailored approach for many different applications. Follow the prescriptions outlined in this book and you’ll stand out as fascinating, ethical, and valuable.

Howard Jacobson
Co-author of Whole: Rethinking the Science of Nutrition, coauthor of Google AdWords for Dummies

Social eCommerce is not just another social media tip sheet on setting up profiles and getting ‘likes’—it’s a way to build key business relationships and extend and connect your brand to new and existing customers. Stephan has a unique point of view in the field of search engine optimization and social media and provides a blueprint for your social strategy.

Tony Hsieh
NY Times bestselling author of Delivering Happiness, CEO of

Social eCommerce is a buzzword without meaning for many. But for Stephan, it’s a path to amazing marketshare and revenue. The simple how-to approach of explaining what works, what to do, and where to go is about right for everyone trying to get handle on how to use social media to drive ecommerce. As a person who makes his living on education, I can confidently say… this is the real deal, period.

Aaron Kahlow
CEO and founder of Online Marketing Institute

You’re smart and want to leverage social media for ecommerce, right? Here are 100+ ideas and examples from one of the industry’s finest. You should follow Stephan’s tips and make more money!

Chris Goward
Author of You Should Test That!, Founder, WiderFunnel Marketing Optimization

For the better part of a decade, I have been talking about social media with Stephan and he is one of the few people who really understands the blend between SEO and social media, and how it related to commerce, specifically ecommerce. With Social eCommerce, Stephan demonstrates that effective blend step by step, so that anyone can improve their social media efforts and improve success.

Brent Csutoras
Social Media Strategist and Founder of Kairay Media

Understanding social media can help you skyrocket your business to success; inversely, ignoring it completely can cause you major cause major pitfalls when crisis arises. Stephan has done an amazing job of outlining what companies should due to maximize on the ever changing social media landscape, and avoid the pitfalls.

Dave Snyder
CEO of CopyPress

Stephan is one of the leading ecommerce experts in the world — his book is a priceless resource.

Gokul Rajaram
Product Engineering Lead, Square; former Product Director, Ads at Facebook; and former Product Director, AdSense at Google

Selling is social — we don’t buy in a vacuum. Learn from experience veterans how to leverage our social natures and the latest Internet marketing techniques to drive more sales online. Read this book before your competitors do!

Tim Ash
CEO at SiteTuners, Chairperson of Conversion Conference, and Bestselling Author of Landing Page Optimization

If knowledge is power, this book will make you a social media warlord.

Ken Rutkowski
Host of Business Rockstars Radio Show, Founder of METal

I’ve known Stephan for many years from the conference speaking circuit. He’s a thought leader, the real deal. Anytime he speaks or writes, you should stop and pay attention. His book, Social eCommerce, is no exception.

Andy Beal
Author of Repped: 30 Days to a Better Online Reputation

Social eCommerce provides a timely and very insightful view into social media strategies designed to succeed and sell. The authors share their considerable insights to help you develop the nuts and bolts of a holistic social media strategy. It’s a playbook you can use to make immediate impact on your business. A must-read for the ecommerce business owner!

Jeremiah Andrick
Head of Global eCommerce at Logitech

Shakespeare seems to have been right when he wrote, There is a tide in the affairs of men. If there is a tide in the 21st century certainly social media is a part. I read a book a day precisely because I do not want to miss out. If you are trying to wrap your mind around the mind-boggling array of web tools available to you, then Stephan’s book is a great place to start.

Tai Lopez
Investor, TEDx speaker, and Founder of Book-A-Day Club and

If you only buy one book on social ecommerce, this should be it. It takes a lot to keep my attention and this book (surprisingly) did it. It’s good. Damn good actually. Chockfull of proven tips and tricks to help you build a social ecommerce program, you’ll learn about the different networks and how to master them; how to market physical goods, info products, and even events; how to design and test ads on Facebook; and how to build a reputation management program (which everyone needs and very few companies have). There’s also BONUS advice on hiring experts to help you if you don’t want to do it all yourself; promoting a book; and conducting solid influencer outreach campaigns. It’s the ONLY book you’ll need on social ecommerce, written by folks who’ve actually done it.

Amy Africa
CEO of Eight by Eight

The best business books deliver equal parts of two things: a look to the future and a roadmap for how to navigate it. Social eCommerce fulfills that mission beautifully.

Ann Handley
Chief Content Officer at MarketingProfs, author of Content Rules and Everybody Writes

Social eCommerce is one of the most comprehensive books I’ve read on the entire social media puzzle. From understanding the different pieces to putting them all together so you can get results in your brand and business, this book covers it all! Stephan definitely made sure this book is the bible for today’s social media and commerce world!

Com Mirza
The $500M man with 26 companies in 7 countries with over 10 million customers, serial entrepreneur and venture capitalist

If you aren’t skilled in social media strategies, you’re stuck in the the 20th century. Stephan is exactly the teacher you need to succeed from here out. Get this book or be sorry you didn’t.

Chris Hurn
Author of The Entrepreneur’s Secret to Creating Wealth: How the Smartest Business Owners Build Their Fortunes

I have seen Stephan Spencer in action and he is truly a master of his craft. He is insightful, extremely knowledgeable, and always on the cutting edge of what matters and what works. Read his book and do what he says. You’ll thank me later.

Jamie Salvatori
Founder and CEO,

Will social media ever make you any money? Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube, Tumblr. When to post, what to post, how to post, not to post. If you’re social media overwhelmed, overworked, out of time, and trying to figure out what matters and what doesn’t, Social eCommerce is a great guide that can show you the path to using these sites intelligently to grow your business and actually make money. Stephan, Jimmy, and Jennifer show you a smart pathway to profits using social media without wasting your time or money.

Mike Koenigs
CEO, Traffic Geyser and Instant Customer

The Internet is full of smart entrepreneurs. Few of them have Stephan Spencer’s ability to identify and master a complex topic, and then clearly explain it to the rest of us. There is no digital marketer that sees more, understands more, and communicates it better. I’ve been publishing Stephan’s SEO insights since 2005. They are among our most popular articles — always incredibly helpful to ecommerce merchants. In Social eCommerce, I now know his social media instruction is, too.

Kerry Murdock
Publisher, Practical Ecommerce

Most people acknowledge that social media is not a fad. However, defining how social media can support your company’s goals is the challenge.

Social eCommerce gives you the foundation and then takes you deep into tactics where you develop an understanding to determine how to put the pieces together to produce results specfic to your business.

Toby Bloomberg
Founder of Diva Marketing Blog and author of Social Media Marketing GPS