What’s the longest you’ve had to wait to see if an ad was approved or not? Typically, it’s a few hours until approval for me, but two ads have been in review for more than 12 hours now. These ads send traffic to my website, which I’ve never done before; I always used my Facebook business page as my landing page. Could that have anything to do with it?

Three days is the longest I’ve ever waited, but that was a rare case. It is possible that your landing page is holding things up. You might want to check to see if your page conforms to Facebook’s guidelines. If the Facebook Ads rep who reviewed your ad saw anything questionable there, he might have placed you in a “holding pattern” for a supervisor to review.

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Category: Designing and Testing Ads on Facebook