This whole thing makes me nervous. I’m nobody. The person I need to contact is somebody. Why would he reply to me? Is this even worth my while?

Become somebody first by building up your own social media presence; that makes you somebody. Before starting outreach, you must be established. The more followers you have, the better your response rate will (probably) be.

Old or infrequent content can be a problem for someone investigating your social media worth. You may need to remove dates from old articles on your blog, or backdate them to show a longer history of established content. If you’re trying to bring attention to your blog, then you’re going to need to host it on your own domain name (not as a subdomain of or You don’t want to look cheap and amateurish.

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Category: Influencer Outreach