I’ve got 10k and want to turn it into 200,000 Facebook likes. What’s the best gameplan?

There’s no super secret formula. Run a direct Facebook likes campaign. For it, you’re going to need top quality content that is not just well-made, but speaks to the audience you’re targeting. Make sure it is also highly image driven. You’re going to want to especially multivariate test images for this type of campaign. At the same time, cross-promote your Facebook page on all of your other social channels.

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Category: Designing and Testing Ads on Facebook