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  3. Is there any basic analytics advice you can give someone who makes a lot of mistakes?

Is there any basic analytics advice you can give someone who makes a lot of mistakes?

The problem with measuring social media success, and why it’s often so difficult for business owners and marketers, is that we look at it in social media terms rather than in business terms. One of the top mistakes that businesses make is focusing on indirect successes like how many followers, fans, and shares they have, when really they need to be looking at the same old metrics that they use in traditional marketing: revenue, cost, and sales volume.

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