Unfortunately, there is no tried-and-true method that will always work better than the rest. Fortunately, there are ways to find out which works best for you! Facebook Retargeting has been pivotal in our team’s ability to test and analyze sales funnels.
Facebook Retargeting pixel is a specific feature you add to your website; it creates a list of who visits your site from an ad. That way, you can use this info to track conversion for each case: sending the audience to a blog post, to an opt-in page, or to a video. Those stats will show the winner for conversion.
What we do know is that if you’re trying to sell a tripwire, focus on that. Doing a tripwire campaign as well as a Facebook likes campaign or a boosted post often just doesn’t work out. Multi-tasking promotion work leaves more room for making errors.