The numbers can be all over the map. Facebook app costs can range from as little as $60 to as high as $50,000 depending on your idea and what you want the app to do.
To answer this question in more detail, we need to take a look at what is involved in developing, marketing, and maintaining a Facebook app. While there are a variety of models used to price application outsourcing services, the most prevalent model involves the following components:
- A fixed monthly charge for application support
- A fixed monthly charge for a baseline number of application enhancement hours (typically included as part of the fixed fee for application support), with authorized incremental hours charged on a time and materials basis
- A framework for pricing significant development work on a project-by-project basis on a fixed fee, capped time and materials, or straight time and materials basis
Some developers want to be paid by the hour, and some prefer to be paid per project. The more accurately you can describe the project to the developer, the more accurately he can estimate the price.
For example, Bahndr, by Blue Label Labs, is a $30,000 social game built from scratch with completely custom graphics; it could have cost double that had the project been given to a larger shop.
On top of this, you can expect to spend $8,000–$30,000 on QA testing, depending on the app. The more changes you need to make, the more you will need to spend for your programmers to get rid of any bugs and improve usability.
Beyond development, there are costs associated with getting your app into relevant online stores and marketplaces:
- Launching the app: $99 on the App Store, $25 to register on Google Play
- Infrastructure, servers, and other backend support: $100–$200/month
- Social media integration: $500–$1,500
- In-app purchasing: $1,000–$4,000
- Game Center: $1,000
- Marketing: $1,000–$3,000 on initial marketing campaigns