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  3. Do I need to segment social media leads?

Do I need to segment social media leads?

Yes! If you want to run an effective online marketing campaign, and if you want to be able to accurately go about measuring your social media ROI, then you need to segment those leads. Segmenting your leads allows you to know not only what their motivators and problems are, but also what sort of content you need to produce and post to social media in order to move them along the sales cycle and increase conversions.

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Category: Basic Social Media Strategy

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