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  3. All right, I’ve set up some analytics, and I’m now flooded with data. What should I look for among all these charts and percentages?

All right, I’ve set up some analytics, and I’m now flooded with data. What should I look for among all these charts and percentages?

There are some metrics that marketers and business owners tend to pick up on and know that they have to measure, like the number of visitors you’re getting from social media and customer conversions. But there are other metrics that you should be looking at too:

  • Lead conversions (both hard and soft conversions)
  • Cost per lead
  • Cost per click
  • Cost per inbound link
  • Cost per site visit

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Category: Basic Social Media Strategy

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