I’ve got a Facebook page and a Twitter account going, and I’m excited to build an audience. How much should I spend on ads?

That’s a complicated question, and we’re going to address it as best we can in the next chapter. There’s a ton of experimentation and testing that has to happen before you can start thinking about an ad budget. If you’ve already got some ads going, then our basic suggestion is to start at $10 or $15 per day and see how that goes. If it’s successful, try doubling it for a day and see what happens.

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