I’ve been running an ad for a number of weeks, and I’ve seemed to reach a plateau with clicks, even though impressions keep rising. What’s going on?

If you’re using Promoted Posts, your results may improve if you change your photo/image regularly. Just because a formula was getting crazy clicks in the beginning doesn’t mean it can always sustain for long periods. New, fresh images can make a dead campaign come back to life. You can go back and edit your post to test headlines, new images, new call-to-action, and continue your multivariate testing to keep those hot results.

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Category: Designing and Testing Ads on Facebook

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