How often should I increase my bid before Facebook starts displaying my ads? I started low, $0.25, and increase $0.05 every half hour. Is that the way to go, or should I do something different?

Bidding can be tricky because it changes based on day, time, niche, demographic, location, account age, and other factors. Some people have a policy to start low (which you’ve done) and increase the bid until you get a decent number of impressions. In our businesses, we start high. We normally double the low end of the suggested range. We never pay that much, but it helps to ensure that our ads get shown quickly.

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Category: Designing and Testing Ads on Facebook

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