Marketing Strategy: Physical Goods
The number of likes or friends doesn’t represent your actual reach. Posting something on Facebook puts it only on a small fraction of those 500 News Feeds. If there is some initial engagement, the reach expands to a larger percentage. Those first few likes and comments determine whether more people are exposed to your content.
That’s pretty frustrating, isn’t it? It’s a catch-22.
You may not be posting content that is interesting enough. It may not be engage-worthy. Ask questions that people will want to answer. Let them speak out about something. If you’re selling cellphone accessories, post a photo of an old rolodex and ask people what they did to stay in touch with friends before they had a cellphone. If you’re selling beauty products, ask your fans what makeup items they carry with them at all times.
Always include an eye-catching image. They’ll be seeing your post in their newsfeed and you need to catch their attention and pique their interest. Another way you can increase engagement is to ask folks to play fun games like “Name a city in California that doesn’t have an i in it.” Theme your posts, like Hangman Wednesday. Those are the types of posts that are engaging and will get comments.
You may not have done anything wrong in setting up the ad. The problem may lie in your headline, image, ad copy, or call-to-action. You should get in the habit of splittesting your ads to discover the best performing variants.
Content must be more than just interesting. Many people are content to sit back and read interesting content, but unless it inspires engagement, they aren’t going to interact with you.
Maybe. Google+ interaction is heavily skewed in favor of picture posts and other things that people can admire at a glance and click +1 on. There’s a good opportunity to reuse content that you post to Instagram here. You can also host all of your pictures in Picasa (the picture app built into Google+) and pin them or link out to them elsewhere (as opposed to hosting them on Flickr or Facebook).
Maybe pictures of puppies aren’t such a bad idea. Borrow someone’s puppy and pose it with your product. Make LOLcat memes about your brand.
Or you could have your girlfriend run your Google+ campaign for you. Clearly she has some natural talent!
Well, start with a Facebook page. Get Twitter going as well; follow people you want to get the word out to and start interacting with them. Facebook and Twitter should always form the foundation of a bare bones social framework. Once you’re in motion, start promoting your ebook through social media. Choose days to give it away for free.
Make the first video in your video course free on certain days, and make sure everyone knows how much it would have cost otherwise. Offer some of your clients a free personal coaching engagement, with the condition that you be allowed to film parts of it for a promotional YouTube video. Start a free monthly podcast where you talk about client successes with your product. Do product demos on YouTube. Get product endorsements from clients; take photos of them with your product and put them on Instagram, or create a Pinterest board for client successes.