Facebook and the Declining Value of “Clicks”

fb-likeThe amount of “clicks”, or “likes” that a Facebook post receives has long been the gold standard in measuring engagement and advertising value for brands with a Facebook presence. It has even led to the creation of ‘click-bait’ articles and headlines, which lures in readers with partial information that requires clicking on the link to learn the full story (i.e. “You Won’t Believe The Craziest Allegations Against X Politician”). However, Facebook announced that its changing its policy to measure engagement from clicks, to time spent on the content. What does this mean for brands? This article via Mashable has all the details of the new change.

Read article here.

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